Social Media is one of the most loved digital marketing channels by Digital Marketers. Some of the prominent Social Media platform happens to be LinkedIn, Facebook, Twitter and each of them supports different media types such as Images, Videos, and there's one not so new type of media, which is Social Media Cards. What's more appealing about them is that they hold as much as information as that of any image but can redirect the users to a desired URL Moreover the real estate of the card is similar to that to an image and therefore, Social Cards are more clickable which results in comparatively higher engagement rate as compared to using just links, links coupled with images or videos.
To utilise Social Media Cards on your website, you have to use ogp (Open Graph Protocol) meta tags. Following are various kinds of tags which you can use to implement social cards for Facebook, LinkedIn, Twitter.
Once done, you can test your Open Graph metatags using platform specific Open Graph Validators:
- LinkedIn: https://www.linkedin.com/post-inspector/
- Facebook: https://developers.facebook.com/tools/debug/
- Twitter: https://cards-dev.twitter.com/validator
Leave your comment if you face any issue while implementing Open Graph tags for your website.