Branding means singularity. That helps people in identifying and forming the mental model to remember and relate things. Even for human beings, there has to be something which helps them in remembering things distinctly. For example, talking about Sergey Brin and Larry Page will you recall Google, Richard Branson links with Virgin Group, Bill Gates is all about Microsoft. So as an individual, focus on building your legacy. Invest all your years in your domain and become the top 1% in whatever you are pursuing.