This post is for every amateur Digital Marketer who wants to master the art of Digital Marketing.
Always remember : Social Media Channels aren’t same as Digital Marketing Channels but are subset of latter.
Having said that, we are having various kinds of Digital Marketing Channels mastering upon which you can proudly call yourself a Digital Marketer.
They are as follows:-
1. E-mail Marketing
Email marketing in Digital Marketing is relatively as old as Cold Calling Marketing in Non-Digital Marketing. It used to work wonders a decade ago and even till 5 years ago. But then we are marketers and we destroy the channels by over-using and over abusing them ( amateurs mostly). Back then we used to get 10% – 30% CTR and we used to get super excited about it, Now even if we get 1% CTR from non-targeted and 5-15% CTR from targeted E-mail campaigns, we consider it as a great achievement.
It’s certainly super cheap way to market though and brings quality business leads if done properly.
Using bulk e-mailing services gives you different statistics like CTR, Reported Abuse lists, Unsubscribes list which will help you in proper planning of future email campaigns.
If you haven’t done email marketing before, try making an email list of 50-100 subscribers and then try to send them newsletter. Understand their behaviour, if they are liking the content or not, if they are unsubscribing or taking any “Call to Action” which you have in your email campaigns.
2. SEO – Search Engine Optimization
It is a channel which opens door to millions of opportunities. Just about everyone searches online for something. If your website is ranking on top for particular target keywords then you are game. You will be receiving lots of audience aka prospective leads.
Try to include lots of “call to action” like Buy Now, Contact Us in the website to turn them into a lead which further can be contacted to convert into a qualified lead.
Thousands of Businesses have thrived because of Organic SEO which ironically cannot be delivered by most of the SEO companies.
3. Social Media Marketing
This is HUGE. Social Media Marketing is increasing at phenomenal rate as world is becoming more social. Now everyone is connected with dozens, hundreds through Facebook, LinkedIn, Twitter, Snapchat, Flickr, Instagram, Tumblr, Vine and dozens of other major Social Media Platforms.
Each of these Social Media Platforms have their own peculiarities which average Digital Marketer just don’t understand. Each of them just works differently, their content structure is different.
For example you will find just about every Digital Marketing guy posting statuses on LinkedIn with Hashtags. LinkedIn just don’t understand Hashtags but people often ignore that fact.
And the platform which supports Hashtags have different behaviours as the number of hashtag changes.
For instance, Twitter recommends having maximum 2 hashtags or the percentage of engagements will reduce while Instagram attracts highest interactions when hashtags are 11+ ( Sample size: Users with < 1000 followers ).
On Facebook however, posts with no hashtags performs better than the ones with hashtags.
According to SocialBakers, too many hashtags leads to less interactions ( 1-2 led to 593 interactions per post while 10+ hashtags led to 188 interactions per post ). Pretty scary, isn’t ?
I will write more on this in coming days.