After 4 long years, I got rid of braces.
Total amount spent : About a lac.
Any major problem? Absolutely not.
Then why this long? That's a long story but I will tell anyways :)
So here it goes.
I always wanted a perfect smile but my teeth were irregular. The mental picture which I had of me was mismatching the reality. The teeth were somehow making my smile ugly so almost in every pic of mine, I have this straight face with a subtle smile. Things were insane but wanted to laugh out loud internally but never really laughed out like I should have.
My first treatment started when I was 15 but after 4 extractions and 4 sittings, I was bored and exhausted of tooth extraction as dentist was pitching for 1-2 extractions and it didn't make any sense to me ( thanks to my ignorance about knowledge of dentistry ) and also it used to take me half hour to cycle to reach my dentist's clinic. So I quit with braces still placed for next 2 years until I somehow thought of removing them.
Thereafter the second treatment in December 2013 which was such a distrastrous move. Things went well for 6 months and after that I moved to Ahmedabad for my new Job.
And I was there for a year during between I did to-fro between Delhi and Ahmedabad 8 times and missed 4 sittings. I used to fly down / travel through train just for my dental appointment + meeting with family.
It was exhausting and I didn't want to change my dentist due to investment bias and also because I think one shouldn't change doctor in mid of any treatment.
One fine day I left my job and stayed there in home city for 6-7 months during which the treatment continued with lesser problems.
But then I moved again to Ahmedabad and this time it became harder for me to adjust with the travel exclusively for my dentist. I was losing my patience so I changed my dentist ( Third treatment ) - "Fine Feather" which is one of the best chains of dentists in Ahmedabad.
My dental treatment continued and they were understanding and did well. After about 8 months, treatment was going good and according to them only 2-4 sittings were left.
Somehow, I left my job again, and this time I moved back to Delhi. I did go back to Ahmedabad next month for my appointment ( basically flown down to Ahmedabad and came back by train to average the costs for 30 mins appointment ).
Now, the work was getting crazier and I didn't have luxury of time to do this drama over and over. but still next month, I was all set to go to ahmedabad for my dental appointment but I got late and missed my train.
What a relaxing feeling it was, to skip the 17 hours journey (one side) for that 30 mins appointment.
I started talking to dentists around - to get different opinions. 2 dentists told me about the Open Bite I got because of some reasons ( perhaps while aligning the teeth, open bites is generally caused ).
This time I chose Sudha Rastogi Dental College ( Fourth Treatment ) for my treatment and I was assigned a good ( sort of perfectionist dental/ ortho dontics student ). In about 6-8 months, she fixed the open bite.
But while there were 1-2 sittings left for final touch, I was sent to Goa for official work for a month and somehow I couldn't fix an appointment just before the departure with my dentist. Since I had to interact with countless people for the event I was hosting in Goa, I thought of getting rid of braces there only. I googled and found Naik Dental Clinic ( Fifth Treatment - minor ) in Porvorim. The orthodontist had a pleasant personality and was very empathetic. He used to tell each step he was gonna perform and took time to listen to all queries I had.
Finally I was here, on verge of getting rid of braces
and after 1 hours of the process, I was like this:
So what are my learnings from this entire mega project:
- If you have any dental treatment due, get it completed in your school time or max college time. Delaying beyond that will cause you a lot of trouble as you won't have luxury of time ( I know the reason now - I should have been smart enough to do it ).
- Find the best doctor around - the one who is empathetic and can give you appointment time when you desire ( 2/5 times, my dentists were rude enough to not give appointment when I actually wanted ).
- Get tooth wax when you have braces, it saves chances of bleeding.
- Ensure that you get the treatment from a dentist preferably having chain around your city or state or country - depending upon your schedule in 1-2 years as if you will keep on moving around, you will have hard time getting appointment in the time it should be.
Social Media is all about engaging with the target audience ( prospective customers - now, 1-5 years down the line ), interacting with them and staying relevant for them.
Major brands have mastered the art of connecting with their audience. Some of the prominent examples are: Apple, Zara, Westside, and the recent amazing experience I had with Sennheiser. Here is what happened with me when I posted a post about how amazing my sennheiser headphones were:
and after not so long time, I started receiving notifications from Sennheiser itself.
now that's what leads to user's/ consumer's delight, doesn't it?
Someone from their marketing team took out a few seconds to interact with their customer by leaving a comment.
Indeed that gesture is memorable for the consumers and it delights them, it keeps them loyal since the element of personal touch is dear to everyone ( afterall most of us still are human ).
So as a marketer, you need to engage with real humans over the digital platforms. If you will master this and start creating content which touches their minds and hearts equally then no one can stop yourself from becoming a great communicator.
What are your views? Leave a comment!